That being said, not all bronzer is created equal. Bronzer gone bad can be really bad. Orange, streaky, unnatural…we’ve all seen it. The key is to choose a shade that looks like a deeper shade of your own skin tone; it should read as neutral, rather than orange. Application is also key to ending up with the most natural-looking end result. One, make sure your skin is totally dry, and that it’s not still tacky from any foundation or concealer. (Applying powder bronzer onto damp skin is a recipe for streaks.) And two, focus on lightly dusting it just where the sun would naturally hit your face, think the bridge of the nose, forehead, cheekbones, and jawline. Ready to look like you just got back from the islands? Check out 10 of our favorite bronzers for the most believable glow.