Another option: use a red or orange-based primer (or even a lipstick!) to counteract the blueish cast that often pokes through. Do so after your eye cream and dab that in before applying concealer over top. Application is key when applying all products in this area, so go gentle and be sure to tap—not rub. If you consider your makeup brush your best friend, go for it, but you might enjoy the more airbrushed finish that a damp sponge gives you instead. It will leave behind just the right amount of product to disguise darkness without making too much of a contrast between the color of the rest of your face and your under eyes. Finish by setting, or “baking” with a translucent powder. Buh-bye dark circles, hello fresh and fabulous!