Would it be easier if people, businesses, and publishers could share links directly in their post captions? Probably. But we need to work with what we’ve got. Which is why, instead of being able to click directly into a website URL within a post caption, Instagram directs you to the “link in bio” to view the rest of the article, photo gallery, recipe, or what-have-you, in its entirety. The meaning, at least, is pretty literal: Click into the account’s bio (or main profile) to find an external link to something on their (or another) website. For the record: It’s not you. It is counterintuitive, although it’s not as difficult as you think (promise!). I, myself, had to swallow my pride and let my 14-year-old cousin explain the process to me—so believe me when I say, I’ve walked in your shoes. But once you learn how to find a link in bio on Instagram, the world is yours for the reading. Here to help you navigate—and ensure you never miss another recipe, story, or list of tips from your IG accounts—is a step-by-step guide to finding the link in bio on Instagram. (Note that these specific steps and images cater to a mobile user experience, but they translate easily for desktop Instagram use.) And if you don’t have the time or patience to read every step (or just need a brief refresher), below is a quick and handy Instagram video walk-through: Let’s say it’s a Real Simple post you’re after. In the upper left corner of your screen, you’ll find the circular Real Simple profile photo and account name/handle, “real_simple”. Tap the Instagram handle itself to get to the account bio and post grid. (Tapping directly on the circular profile photo will lead you straight to Instagram Stories—not the bio.) Don’t see the post you set out for? Don’t panic. Simply scroll down the grid until you find it. When you do, tap or click on it once to open the corresponding link. (If it’s not there, they may have forgotten to add a URL to their Instagram post—it happens.) RELATED: 16 Unspoken Social Media Rules to Know Before Your Next Post
